AI-Led, Craft-First
I build AI-led pipelines that ship 250+ creatives a month and brand films at a fraction of traditional cost — craft intact.
AI-led creative direction for brands that can’t afford to miss
I help brands speak human — at machine speed. 250+ creatives a month, brand films at a fraction of the cost.
A creative director you can count on.
I step in on high-stakes campaigns where execution can’t fail — from launch films and IPL campaigns to full-funnel performance creative.
Speak Human
Copy that sounds like people, not corporations. Narrative-first work that connects and converts.
Leading Teams
10+ years leading creative teams — an AI-led pod at PhonePe, copy at Groww, agency campaigns at Cheil and Mirum.
Proven Range
Launch films, brand ad films, performance videos and print — AI-generated, motion graphics and live action.
Don’t take my word for it.
01Launch Films
02Brand Ad Films
03Performance Marketing
04Print & Campaigns
Four collections — AI-generated, motion graphics and live action, from IPL spots to newspaper front pages.
About
Every frame starts with a writer.
I’m Chirag — a copywriter who grew into a creative director without letting go of the pen. Over 10+ years I’ve gone from agency floors to leading in-house creative for two of India’s biggest fintechs.
At PhonePe I lead an AI-led creative pod that ships 250+ creatives a month and has delivered 10+ brand films — at a fraction of traditional timelines and budgets.
- PhonePePod Creative Lead — AI-led team
- GrowwCopy Lead — IPL films · ‘Extra W’ print
- CheilSamsung
- MirumTOI · Ford · UNICEF
- WigyapanAlibaba — Ranveer Singh